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Daniel: All right, we are on. So, hey everyone. I’ve got William here with me today. I just wanted to do a quick interview with William because he’s been with us for about a year, but now he’s really starting to see some great results. I’ve actually been a coach with him for about a year, so I’ve really experienced his journey. It’s been a ride, but that’s normally, that’s usually what happens. This is a journey. But I think it’s a really cool story, and it’s really exciting for me that William is starting to see some really cool results now. And I think it will help inspire others to take the same path and continue even in the face of some obstacles. So, thanks so much, William, for taking the time to be with me here today. I’m really excited to chat.

William: Sure, thanks, Daniel. I’m excited to share a little bit about what I worked on with you.
Daniel: Yeah, yeah. So, I think the first thing I wanna ask you is just why did you get started? I actually don’t really know truly the backstory, so I’m curious to know what made you want to do this. What was going on in your life?

William: Well, the real story, the real story is a little over a year ago I had kind of a life changing event. Not a near death experience or anything, but something that very significantly changed my situation. And I sat down and kind of evaluated where I was, and I set quite a few goals for myself in the upcoming year. And I guess now I can evaluate how I did. So, one of the things, I’m an athlete and I do a lot of triathlons, but I had taken two years off. So one of my goals had been to get back into triathlon, which I successful did. I actually did so quite well. I raced at a national event, I won the event.

Daniel: Wow, impressive.

William: So, I checked that off, and then I competed at a world championship event after that. And then one of my other main goals was to start a business. So, I had done a lot of researching. I invested in more than one coaching plans. And this is the one that I stuck with, and this is the only one that’s paid off, I guess, so far.

Daniel: Wow, awesome.

William: So, yeah, that was sort of … I had a lot of motivation to improve myself, and this was one of two main things that I had focused on. Yeah, it’s been a long, long road, and quite slow, but I’ve gotten there. And I feel like I’m really just getting started, to be honest. But I’m excited about the results, and I’ve got a lot of incoming shipments coming. So, I’m pretty excited about that.

Daniel: No, it’s really exciting. And yeah, I didn’t know about the triathlon, so congrats on that. That’s amazing. So, it’s been a really big 12 months for you, I guess. You’ve had a lot of wins, so that’s amazing. A lot of momentum.

William: Absolutely.

Daniel: Was there anything, I’m just curious, was there anything … why did you wanna start an online business? Did you have a job before or a different reason?

William: I actually still currently work an 8:00 to 5:00 job every day. And honestly I enjoy it. It’s something I do enjoy. But at the same time, I wanna control my own self, I guess. I guess it’s very much like a triathlon. I’m really … all my work goes into it and what I do and the results that I get is what I’ve done. And so with my job, it’s like … I’m fairly early in my career, but at the same time, the way I see it going, I didn’t really wanna sit at a desk working for someone else. I love to travel; I traveled a ridiculous amount in the last year. Even with a 9:00 to 5:00 and working on this. And it’s just fueled more desire to keep traveling.

William: So I guess it’s really being able to be in control of my own future financially and as a job, 9:00 to 5:00 schedule, which I’m trying to get out of.

Daniel: Yeah, that’s awesome. So that’s one of the reasons you wanted to create your own business is to have more freedom, basically.

William: Absolutely.

Daniel: I think that’s something we all want, right?

William: Yep.

Daniel: But it’s also, I think, you seem pretty competitive, so it’s like a game for you?

William: Sure, absolutely. I’m actually kind of a scientist also, and training … and Daniel’s approach, it’s a lot of numbers, it’s a lot of research, and I love that stuff. It probably made me start slower, I think, because I really was learning that so much and enjoyed that part of it. Whereas, there’s a couple of hurdles, there’s some big hurdles that you end up getting over. And research is the easy part. A lot of people can go through that and find stuff. But the hurdle of actually going through with it, it does take some money to get started. And to be able to do that, working with a supplier, finding a supplier, that’s kind of like a next hurdle, and then actually placing an initial order would kind of be another big hurdle. And it’s easy to get stuck into one area and not move forward. And I’m definitely guilty; it’s taken me a long time. But I’ve made it through a lot of hurdles and have really … yeah, I’ve been enjoying it so far.

Daniel: Yeah. It always stuck with me, because I met you in Vegas, when you introduced yourself, you said, “I’m a scientist.” I was like, “Oh, that’s interesting,” because that’s how I look at it as well. I think that’s really served you. But like you mentioned, I think it helps us get through the hurdles as well, to have that kind of approach where we feel like we know what’s going on and you’re not just kind of guessing. Like we feel more confident because we have someone that’s really looked at it, and it’s true, that’s real data. And we can go from there.

Daniel: But you mentioned obviously you’ve had hurdles, so you got started, it’s about a year ago, right, when you started?

William: I think I signed up about a year ago. That’s right. But it really wasn’t til maybe a month after Las Vegas, which was in August, early August last year, that I really was getting into it. So, I think I signed up in June. I think I was one of the later ones.

Daniel: So it’s like nine months, perhaps, something like that.

William: Yeah, I’d say that’s fair.

Daniel: Maybe just talk about how it was for you getting started. You mentioned the research was kind of easy. But then you started to have some-

William: Yeah, I can walk through a little bit of what I did. So, I went to the live event in Las Vegas. And that was definitely like I’ve never gone to anything like that before. Definitely a little out of my comfort zone. Fortunately, I live in the West Coast, so it’s super easy for me to jump over the Las Vegas. I think I even flew in Saturday morning, which was … you had strongly not recommended doing, but I was so close, it didn’t really matter. And I made it on time for an 8:00 am start or something.

William: But I was super inspired by the workshop and everything I saw in Las Vegas, basically a crash course. I took a lot of notes, and I’ve actually gone back to some of those notes and looked at them again, so it was pretty interesting to see how, “Oh yeah, I know that now,” kind of a thing. It’s like I wrote down something that was brand new, but now I understand it all. Not everything, but some of the things I was referring back to. So, I’d say right after that I got started with doing some research. And I basically followed Daniel’s training, and I researched just the hard way, just going onto Amazon, looking at top 100 lists, looking at new product rankings, top 100 new products and lists. And I just went through lists and lists and found stuff that sort of fit the criteria of what we were looking for, which was outlined in the training. And I came up with a list of 100, and sort of narrowed it down to the best I think 10 at the time. And I did pick a certain niche; I was interested in one certain niche area, which covers about I think two main categories on Amazon. So I was looking in just mainly two main ones.

William: But one thing … Yeah, so I knew the area I wanted to be in, and so I sort of narrowed it from there, and then got 100 product list, and then picked 10. Ended up ordering samples for seven products. And then I think I got four to seven units of each exactly, as Daniel outlines, and put my labels on them. No branding, just my own sticker. And then sent them into Amazon for testing. And honestly, quite a few of them looked pretty decent from what I remember. And one of them, in particular, I kind of regret not going for, because I’ve looked at it recently, and it’s changed a lot.

Daniel: For the better.

William: It was like … Well, there was one main seller, it was super high volume, kind of unexplained. One seller had 12 variations. But now it’s … Well, maybe it’s a good thing I avoided it because there’s a ton of sellers now. And the particular product that I launched only has I think two new main sellers from when I first identified it. So that was actually kind of cool too. Not too many other people identified that one. And the reviews are still very low, so no one is dominating.

William: But yeah, so I’ve only got one product. So yeah, I tested seven. And then I ended up picking two from that. And it was all just based on the numbers. Some based on the testing, I think there were two in particular that were definite duds. They looked great, with the reviews and the rankings and the potential, but the cost … one of them had cost per click that was over $3.00, you would’ve never guessed, and that was very high. And then some of the other ones, one of the other ones, there was no way to really compete against really well established brands, like off Amazon brands. So I think that’s what kind of was tough about that product. But the two I picked were great potential for private label.

William: So I decided to go for both at the same time, which I think you kind of have to evaluate your own financial situation so you know whether or not you can do that. And I think it was probably a good move for me because I still haven’t launched the second one because I’ve run into other hurdles with suppliers, so I end up … I think I’ve ordered four different samples and just haven’t … I guess I’ve been pretty picky with getting a good supplier. And hopefully I’ve picked a good one. But I had one that was very, very communicative early on, made me a sample really quickly. And then just dragged for a month and a half. And I was like, okay … I had to start over, basically, looking for a new supplier, which added two months almost onto the process unfortunately. But they are a couple weeks away from being finished, production; it was like a 60-day lead time, so that’s a long production time.

William: So it can be a long, long road, especially when you have to start over with the supplier search. And there’s the Chinese New Year an US holidays that sort of slowed things down. But that’s okay. I’m super excited about this second one coming in, and I think I’ve got a good supplier. The price was good, and I think it’s got really good potential. And a lot of potential for variations, which is always kind of nice I think.
Daniel: Yeah, absolutely. So maybe explain what kind of … So yeah, you went through this journey, and I remember there was quite a lot of hurdles with suppliers. You actually went to China, this was a cool experience.

William: I actually did. Yeah. So, I have a close high school friend who’s been teaching English in China for three, almost four, years now. And a part of my reevaluation of goal setting that I did in the spring involved doing a lot of travel, personal travel. And so I actually booked, right around that time, over a year ago, I had booked a trip to China over Thanksgiving. And it really … it wasn’t related to this at all when I had first booked it. But it happens to be my friend lived outside of Shenzhen.

Daniel: Perfect place too.

William: So I actually used it as motivation. It was great motivation to figure it out basically. I was like, “I only have so much time. I’m going to China. Let’s figure it out. Let’s go visit a factory. Let’s go meet with a sourcing agent.” So, that was really key in getting me to do it. And it worked out great, because the first product which I launched, is from the factory that I visited. So, it was very beneficial. And good timing, I guess.

Daniel: Yeah, nice. I remember it really inspired you. You were really jacked up after that trip. Which is very normal because it feels more real. You feel like, “Oh, this is happening. It’s real.” That kind of thing. I’m curious, because you mentioned you tried some other business models online before. What do you think was the difference between this one and that? What made you stick to this?

William: That’s a good question. I haven’t really thought about it. Honestly, some of the other ones seemed easier, but this one seemed to have more potential to me. Something about creating my own brand seemed really awesome. I have so many ideas now actually. And they’re all within my same brand, so I’m creating a brand within a certain niche. And I’ve got … I was just writing down a list right before this. I think I’ve got 20 ideas right now.

Daniel: Awesome. So awesome.

William: So, I don’t have the capital for that at this point. But it was really creating a brand, I think, was what really interested me. I spent a lot of time building a website myself. I had worked with a startup several years ago, and I remember getting a quote for $10,000 to get a website going. And I was like, “There’s no way I’m paying that out of my own money.” It’s different when you’ve got VC funding.

Daniel: Yeah, exactly.

William: So I learned how to use WordPress and build my own site. I haven’t updated it in over a month, so I need to get on that. But I’ve showed it to a lot of my friends, and everyone’s been pretty impressed. I’ve gotten a lot of compliments with how the imaging of my brand, it’s very uniform. I started a Instagram account as well. I’ve been trying to grow that. It’s been two months, and I have 350 followers.

Daniel: That’s good.

William: So, it’s getting started.

Daniel: It’s something you’re passionate about.

William: Yeah, I’m super passionate about it. Yeah. Every little component about it, between the social media and the website. None of that stuff I’ve done before. I have an Instagram account, but I have like five posts ever. And years and year of … whenever Instagram came out. But now I’m learning it, and now I’m interested, so I get excited to do my post every day.

Daniel: I guess you’re more passionate about your brand than yourself, which is maybe a good thing.

William: Yeah, absolutely. Well, I don’t like to necessarily put myself so much out there.

Daniel: Yeah, totally agree with you.

William: But when it’s behind a brand, that’s pretty cool. I feel like I’ve got some pretty good stories I wanna write up about my brand, why I’m doing this brand, and really gets me excited. I wanna work on it on my website. You know, there’s some camps that say, “Well, you should focus not necessarily on something you’re passionate about, but something that’s gonna make you money.” But for me, it’s like what gets me motivated is the passion. So, I have to pick stuff I’m interested in. Otherwise, like these other courses that I purchased for a lot of money, there wasn’t really in my area of interest. So, it wasn’t as easy and hasn’t been as easy to keep going with them. I might revisit them when I get some more time, but this is what I’m super interested in right now.

Daniel: Yeah. No, I really believe that. The system in this business model, for example, it works every single time if you follow through. But the difference is always the belief and the passion, the drive. Because it’s a journey. It takes a while. That’s the truth of it. And you had obstacles. But most people, if they don’t have enough belief or passion or drive, they will stop. So, if you’re just in it for the money, at some point in that journey, they will stop and get distracted. And maybe that was probably what happened for you here is you found something that you really felt passionate about, and now it didn’t matter if there were obstacles along the way because you were gonna do it anyway. You’re doing this for yourself as well because it’s something you’re passionate about, you’re proud of. And that makes all the difference, I think.

William: And it is cool too because I get to tell my friends, “Oh, I’m selling some stuff online as a side thing I’ve been working on. Would you help me out?” And they’re actually super interested because my friends have similar interests and they’ve all been very supportive. So that’s cool too.

Daniel: That’s awesome. Yeah, yeah, and people understand it because it’s on Amazon, and it’s like you can show them the thing right away.

William: Absolutely. Yep. I’ve gotten a lot of complaints, though. I’m not available yet in Canada.

Daniel: Yeah, people wanna buy it from you there, yeah.

William: They do. So I’ve gotta work on that. I was just up there this past weekend.

Daniel: Yeah, it should be quite easy for you to expand into that. And that’s a good thing.

William: Yeah, definitely. That’s what I said.

Daniel: I mean, that’s one of the things I love the most about Amazon is that it’s the same platform, but you can be in multiple countries; it’s very easy to expand. You can start selling in Europe and Asia. It’s just getting easier and easier to do that.

William: Yeah. Of course more and more people are getting into it as well.

Daniel: Yeah, yeah, yeah. But, I’m curious, because now you went through this journey and you didn’t know what to expect, but you still kept going because you believed in the system and you believed in the things you were talking about, and it made sense, right? It’s just like for me when I got started, this made sense. Of course this can work. It’s the biggest store in the world, so of course, if I can sell my own product on there, of course it can work. It makes total sense logically. How could it not? But what happened then once you finally had your inventory? Can you kind of talk about what happened since that happened?

William: Okay. So, it’s actually two months to the day since my products were available on Amazon. And I was brand new to this. So, ordering 300 units was a pretty good investment. And in fact, what I ended up going with was quite different than the actual product that I tested. It was similar, but I feel like I went for a much better product than what I had tested. Of course, it’s … yeah, we can talk about some of the review issues later. So, I had 300 units and they all went into Amazon. And of course, getting your first few reviews is the biggest challenge. And I did a lot of other reading, whatever, there’s so much information out there that it will overwhelm you. One of the debates is whether or not to get some friends to leave you some reviews or try to get entirely organic and try to do heavy advertisements, Amazon ads right away, and try to get traction. I ended up holding off on the Amazon ads and getting a handful of friends to help me with a couple reviews. And it’s kind of risky, I guess, Amazon frowns on that pretty heavily. But you’ve gotta start somewhere.

William: I’m learning this, and maybe that was a bad move and it’ll bite me in the butt later. But I did find that once I hit 10 reviews, I started getting organic sales. And that was in fact before I even started my ads. So, it took me almost a month to get sort of over that point, which was pretty frustrating. Because you know, I was like … I’m getting my friends to buy it, but I can’t even get them to review it. How am I gonna get an average person who doesn’t know me, who’s organically bought, how are they gonna review my product. So maybe I’ve picked something that people don’t necessarily always think about reviewing as much, so they take it for granted or something. So that’s something I’ll have to think about.

William: But once I hit 10, then I started getting organic reviews. And then about a week later, I turned on some ads for … I did both a manual campaign and automatic campaign, which is modest $10 per campaign, which is pretty low. But it was what I was willing to spend at the beginning, see what would happen. And then all of a sudden, I’m selling more than 10 a day, which blew me away because that was my goal. You’re trying to find a product that sells 10 a day for 300 a month, yeah, and then you build your portfolio with more products. And so then I was selling more than 10 a day, and I’m like, “Oh, crap.” I went from basically one to two a day to 10. And I was like, “I’m gonna run out way before I can get new product in.” And yeah, actually, yesterday I ran out.

William: So, I was super happy. I only spent $300 in ads in about two weeks, and I turned off the ads and the volume was sustained, basically, all the way until pretty much yesterday. I ended up raising my price quite a bit to slow it down to keep my inventory a little bit longer. And honestly, make a little extra money. Because I knew I was gonna sell out, so I ended up having a price raised for about two weeks, and I had 100 units left, and sold through those in the last two weeks, really trying to slow my sales down and make more money.
Daniel: It can be hard to slow it down, that’s the funny thing.

William: It can be. You don’t really wanna lose too much rank. So, then I had immediately got in touch with my supplier and tripled up on a new order. Basically I’m going for it. So, put out a lot more money. And, the great thing is, I had him make two small improvements on the products. And actually they made an improvement on it themselves, so they made an update to it as well, so there’s gonna be three things different with this new one, which I think is gonna be great. So, one component of it is capable of breaking, and with their update, it’s really not possible to break it anymore. And then I added a few extra features that are just little bonus things. And they didn’t charge me extra for it, so it [inaudible 00:29:36].

Daniel: Yeah, why don’t they?

William: Some people do. Some of the suppliers, every little change, it’s like …

Daniel: Yeah, they’re all different you know. So once you find someone that you really like and you’re happy with, that can be an incredibly lucrative relationship with other products too.

William: Absolutely. So I think they were pretty stoked about my order as well.

Daniel: Yeah, they can see the potential. Most of them know that there’s a lot of people selling successfully on Amazon, and those tend to be some of the biggest clients. Because you have way more volume potentially on Amazon then you most likely would have in a retail store or something on your own.

William: Yeah, definitely. So another thing I did was made sure I had good images. So, I feel like I’m a fairly creative person. I built my website with good graphics and stuff. So I did a lot of the legwork with creating the images. I didn’t actually do any photography or rendering myself. But I was able to Photoshop basically, and create sort of my series of eight photos or images that I wanted. And then I paid a professional to do the renderings and redo my infographics to make them look really good. But basically it was content that I created and then I had it polished by someone else. And it was money well spent. I’ve already had one of my competitors kind of steal my …

Daniel: Ideas.

William: Steal my infographics, which … yeah, I guess that’s part of the game.

Daniel: Yeah, but you always have an edge if you’re the one that’s coming up with these ideas.

William: Yeah. That is true.

Daniel: But that’s cool. So basically reviews and images have been the two key things, you think, for you, besides obviously the product choice itself, which is the most important thing and having an actual product that’s attractive.

William: Absolutely. Product choice is key. Something that fits your criteria, something you’ve validated. And something that you are interested in. That’s what’s worked for me. And so, that’s what [crosstalk 00:31:55].

Daniel: Yeah, because then you can create a cool infographic because you understand it.

William: Exactly. Create a website, and then start creating content for that brand or product. If I wasn’t interested in it, I would have a tough time really working on that website and trying to create content for it.

Daniel: Yeah.

William: So, I’m really focused on trying to create an email list and a following on social media. So I’ve done a lot of research in those avenues to hopefully help with future product launches.

Daniel: Absolutely. That’s the most powerful thing you can have. So lists that you can tap into. It’s the cheapest way to promote as well. Once it’s built, you can always keep pushing your products to that list.

William: Yeah. One great tip is join all your competitors’ email lists. Join every, single one. Create a folder if you need to. If you use gmail, you can add periods or plus one on the end of your gmail when you sign up, and you just filter that into a folder. And it just … you don’t have to clog your inbox, and you can just go look at the company’s emails and see what they’re doing for promotions, see what they’re doing for content. So I’ve joined, I don’t know, 12 to 15. And it’s interesting, some of them are good. Some are not. So you know what not to do. Like one guy, the one in particular has really good content, but visually, I open the email and I don’t wanna read it because it’s visually very poor. But his content is actually very good. So if he would improve his images and maybe his layout of the email, it would be much better I think. These are the notes that I take.

Daniel: No, it’s interesting how some people don’t have an eye for it. I think you have an eye for design and printing because it’s really help you. Because that’s what people perceive, it’s all perception, especially online. But some people don’t think about that and think it’s not important. But I think more and more so it’s really important, because that’s what people expect from a great brand, it’s gotta look good to or it’s not a great brand, basically.

William: Absolutely. Yeah, another thing that I’ve done is bought a lot of my competitors’ products. So I just buy them off Amazon, product research. I’m hopefully gonna do some more validation of some products, and I’ve been testing, I’ve been buying some of my competitors just to see what I like, what I don’t like. I’ve come back with quite a few surprises, actually. I got an order in a couple days ago, and I was like, “Oh, man, this is way bigger than I expected.” Not in a good way either. So, it gets me thinking, how do you improve.

Daniel: One thing I can say about you for sure is you’re really on top of your industry, what’s going on, what the products look like. And that was one of the first things you thought of when you were doing the scientific research and validation. But now it’s like, “Okay, how can I work with this? How can I create … as a product, what features do people want? And how can I make my product the most attractive?” And ultimately it’s always all about that. It’s about getting people to choose your product over someone else’s. And you have a couple things to work with like how does it list and look like, what are you saying, the reviews, but also what is the actual product, that’s the most important.

William: Yeah. So, both the products I’m working on are my color scheme more or less, something I requested. So, one I had to make the order bigger than I wanted, initially, which is the one I haven’t launched yet. But I’m confident in that product. I think it’s gonna do well.

Daniel: I’m sure. No doubt. Because you’ve done the research, and that’s the key. You know the data’s in your favor. But yeah, I love how you leveraged private label to create something unique. You’ve really tapped into what you can do when you private label.

William: Yeah. There’s so much different and more research that you can start to do. When you have a particular niche, you can just go on and start finding products instead of searching … There’s a lot of tools you can pay for and do product research that way. Or you can do a lot of the manual … do it manually yourself through top 100 lists. But then you can start going into seeing what your competitors are selling. Are they in the same niche in terms of portfolio of products. I’ve actually found my third product by looking at what’s gonna be … So, my second product which I haven’t launched yet, my main competitor is selling another item in the same niche, which I looked at and I said, “I’ve gotta sell that too.”

Daniel: That’s cool. So they’ve [crosstalk 00:37:07].

William: I actually have a third product ordered so far. And it’s actually gonna be here before the second one.

Daniel: Okay.

William: But I did skip the validation test, but I’m pretty … It’s not gonna be a super high volume item. But I hadn’t seen that product on Amazon before. And after searching, he’s the only other one. He’s the only seller of it right now. And then I found his supplier. And then I improved the product.

Daniel: The odds are in your favor on that one for sure. Because there’s always these new things that come out, and no one is really selling them, maybe one, two people. And then you see it’s working and obviously you know for that term, if you’re the second person selling it, of course you get ranked number two and number one.

William: Absolutely. Based on volume, it’s not gonna be … I’m not gonna retire on that by any means. But it’s gonna be another one in the portfolio that I can hopefully maintain.

Daniel: Yeah. And on that, I have to ask you, what are your numbers, month one, month two?

William: What were my … revenue-wise? Okay, so I’m sold out, 300. I just looked at it, I sold $13,400 in product. I would say probably $11,000 of that was the second month.

Daniel: Awesome. Cool. So that was a pretty-

William: And in terms of profit, yeah, I paid for the initial cost of the course plus some extra with my first 300. So I’ve got a lot of other expenses, but yeah, this is hopefully just the start.

Daniel: Yeah, it’s an explosive start. But it’s just a sign of what’s to come. And obviously, it’s the long game that really pays off, when you can run it for years and years. Then your investment will really pay off big time.

William: Yeah, I’m actually … I get distracted too much by looking over at these other Amazons that I’m not on yet, like, “Man, Europe’s wide open for my product.”

Daniel: It’s always more open.

William: Oh, man, I’m pretty excited to get over there.

Daniel: Yeah. It’s almost like how much can you do? How much can you afford to do? How much capacity do you have? Because you can see the opportunity now. You’ve gone in there and you’ve experienced it. Even if you’re just starting, now your mind is open. You’re like, “Okay, this is how it works. Now I can do this.” And you can see so much potential.

William: Yeah, as I was saying early on, I have way too many ideas and not enough capital.

Daniel: Yeah.
William: I really need to focus on these three for now, but I have tons of ideas.

Daniel: You have to be disciplined and scale it so it grows like this instead of up and then crashing.

William: Yeah. Gotta be able to maintain the cash.

Daniel: Yeah, absolutely.

William: So when, if my next product sells out really fast, I have enough to get another order going quickly. So, I’m shipping 300 by air, and then the rest are gonna come by boat.

Daniel: Yeah.

William: I decided to make that … I had to shop around for an air shipper. There were some really expensive ones. I think I got a better deal. Still pricey, but it’s gonna be worth it and I shouldn’t lose money on it.
Daniel: Yeah, it’s just the matter of getting into a rhythm so you can maintain. Because that’s when it really starts to build up, and then you saw it, once you started to get those organic sales. And if you’re product is good, if it’s converting, it will start to get more and more traffic. Amazon is gonna want to give you more traffic. But it can happen so fast that you run out. But once you’re able to maintain it, that’s when it will continue to grow for a while. I have no doubt about it. That’s always what happens. And if you continue to improve it, this can obviously grow much bigger than you’ve seen month two.

William: Yeah, I hope. We’ll see. Definitely better than my expectations. I think one day I had 19 sales, which was pretty crazy.

Daniel: No, I 100% know this is what’s coming if you can just maintain this and keep it running. That’s how it works. Because Amazon is … I don’t even know how many people are buying the product you’re selling per day on Amazon, but it’s gotta be 200 or something.

William: Yeah, probably.

Daniel: Who knows. What surprise you the most, I’m curious, about this whole process? Is there anything that has really surprised you?

William: How much I know now. I really feel like I know a ton about this process. I have so many ideas, I feel like I can actually kind of look … like that third product I selected, I went straight to find the supplier. I saw it and I knew it would sell well. So I didn’t have to order samples and do a validation on that one in particular. Had I seen that when I started, I wouldn’t have even noticed it. I would’ve … it wasn’t on anyone’s list. It wasn’t on any of the tools that you can buy as lists. It wasn’t on any of the bestsellers really. But the volume was good enough to have an impact that I wanted in my portfolio. For my brand, it fits with my brand. And yeah, I jumped right away. And I’m very confident it will sell. Not through the roof, but I think it will be a maintained product that will do well.

Daniel: Yeah, and I love that you say portfolio, because that’s the way I look at it too. These are assets. And if you can own a small piece of real estate on Amazon, it’s incredibly valuable. And you can maintain that asset. You have to obviously trim the garden, paint the building, and just keep in intact, keep it in the best shape possible over time, but it can stay there for a long, long time.

William: Yep. So surprises, one, selling 19 a day blew me away. I hadn’t expected that at all. That was really awesome. And yeah, it’s possible. You can do it. And two, the knowledge, how much I know now … I’m confident in myself. I feel like I know the system now. Not everything. There’s still so much I can still learn. I need to figure out inventory management. I haven’t had to deal with that yet. And continuing with Amazon ads and the KPI trackers and promotion stuff, I haven’t dove into that so much yet. But based on what I’ve learned all the way up until this point, I think I’ll do well with that stuff too when I need those tools.

Daniel: Absolutely.

William: And that’s coming right up, but I’m pretty excited. And I’m still very much a passionate learner, so I love kind of taking it step by step and being very thorough with learning each process along the way. But those are the next few steps.

Daniel: Yeah, I am so proud of you, and really massive congrats. I know you’re gonna be even more successful in the next 12 months, no doubt about it. And yeah, I’m really excited for you. And maybe we’ll chat again after a year or something to share what’s happened. But it’s just you’re learning the system, you feel you can do it, you know you can do it. And you have more energy towards it.

William: Absolutely. I’m super excited about it. As I said, what surprised me is the knowledge. I have confidence that this works. I’m really limited in my capital and being able to scale. But I think I’m still just getting started, and I think it’s smart to just keep a sustainable growth. I’ve got 20 ideas, but I should just go with these three and then grow from there.

Daniel: Absolutely. This is the biggest thing now. I’ve had this happen three times with my own brands. I’ve imploded because I got too excited and we expanded too quickly. And you can’t sustain the product with your cash. It’s much more advantageous to let your products be able to grow, the ones you already have, if you can support them with capital so they continue to build the momentum. There’s extraordinary potential often with one or two products. So if you dilute yourself and you can’t maintain them, that’s not a good situation. So, this is-

William: Yeah, and you can’t stay in stock. We’ll see. I’m sure I’ll be running into some of that.

Daniel: Yeah. We’ll chat about it. So, I know we’re almost at 60 minutes. I don’t wanna keep you too long. But is there anything that … is there any main number one type of … I know you’ve given a lot of advice, but is there anything for members specifically?

William: Yeah, believe in yourself. Have confidence, believe in yourself. Don’t be afraid to jump over the hurdles. There are a lot of hurdles. But, yeah, don’t be afraid to jump over it. Reach out to people. This group, there are other groups that they’re willing to share their knowledge. Don’t be afraid.

Daniel: So use the community and connect with others.

William: Yeah, absolutely, definitely. And don’t be afraid of yourself.

Daniel: Yeah, exactly. And the belief, like you mentioned, continue, jump over the hurdles. Don’t let anything stop you. Because there’s gonna be hurdles along the way, that’s just the way any journey is that’s worthwhile. Just like triathlon, there’s a lot of hurdles you have to go through there. But all right, William, thank you so much for taking the time. I really, really appreciate it and I hope people get a lot of value and just excitement-

William: Inspiration.

Daniel: Inspiration, yeah.

William: I hope. I’m trying to inspire myself even more too.

Daniel: Yeah. But it’s cool to hear from someone else. Not just me, someone that just got started and made it happen or is making it happen. All right, thanks so much.

William: Thank you.