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The Conversion ‘Fixer’ (Part 4 of 5)

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As we discussed in our last email (part 3)
there is a big problem when it comes
to getting high conversion when you
sell physical products off of Amazon.

And if conversion is all that matters
how do we combat the fact that almost
every WP and Shopify theme is NOT
designed to convert?

Do we hire a conversion rate optimization
expert and let them get to work?

Do we hire someone to build us a theme
from scratch that is designed to convert
on desktop, mobile and tablet?

Been there done that.  Was a hassle and
in the end wasn’t flexible enough to do
exactly what we needed.

Especially when it came to split-testing
it was impossible for us to find a dev
person to help us with this within Shopify
so back to the drawing board we went.

That’s a problem because like we teach
with Amazon, split-testing is one of the
biggest things you can do to improve.

Remember that for later.

Or do we just say screw it this isn’t
worth the time and effort?

Well…I said no to all 3 and I suggest
you do the same.

There’s a better way and a better
solution.

Something I discovered on October 11th,
2016.

Almost 1 year ago and I haven’t talked
about it since.

And for a good reason.

More on that in a second because…

…there is still another problem.

Like I said the most important thing is
conversion yet we also need traffic.

Why?

Because without traffic we can’t get
conversions.

You see unlike Amazon when you set up
your brand store (everyone should IMHO)
you need to get traffic to it.

Now it’s not like you need to create
traffic.

That’s a common misconception.

Already online there are people (i.e.
traffic) looking around the web for
information, products, etc. in your
specific market/niche.

All you need to do is bend that traffic
to your site.

Simple enough, right?

Well not really?

Will talk about traffic later.

This now gives us two problems.

  1. Conversions
  2. Traffic

Let’s address this one by one.

The first thing is we need to think
about the platform we are going to
use.

One could make a case for many
platforms from CF, WordPress,
Magento, Wix and the list goes on
and on.

But from all the testing we’ve done
and from all the testing our mastermind
partners have done Shopify is by far
the best for a brand based website.

Some other platforms are great for
certain things but when it comes to
building out a brand site we only
recommend Shopify.

The #1 reason why is they make it easy
for you.

You can click a few buttons and your
store is setup, but we still have to
optimize it for those all important
conversions we’ve been talking
about.

So what do we do?

We need to make an enhancement
to the core Shopify setup.

That’s the ‘conversion fixer’ I
mentioned before.

First, we need to realize that…

…the best thing you can do is model
what other successful stores are doing.

There’s a lot out there that you can
choose from, but here are a few brands
off hand that I recommend you check
out; Organifi, Fit Tea, Movement
Watches, and Boom by Cindy Joseph.

Some of these are much more sophisticated
than others.

When I say sophisticated what I mean is
they are more structured and well planned
out based on hard data…data that leads to
conversions for their product pages,
upsells, cross sells, email campaigns,
how they advertise, etc.

That’s what we care most about.

So I suggest you model Boom by Cindy
Joseph.

Here’s why…

[+] It’s owned and operated by a good
friend of mine named Ezra Firestone so
I know his data is real i.e., there’s nothing
fishy going on here.

And there are no affiliates sending traffic
which can sometimes skew the data a bit.

[+] He’s been in business for a long time and
on pace to generating $20/million in revenue
this year alone from just this store (he has
others), which isn’t too shabby.

[+] Boom is a top 100 Shopify store out of
over 500,000 Shopify stores, which means
he knows what he’s doing.

Think about it for a second…

…sites like Budweiser, The Economist,
Tesla Motors and Red Bull are using Shopify
to power their stores.

And Ezra’s store about beauty is in the
top 100.

Pretty impressive.

[+] He split tests his pages like a mad
scientist so is constantly making adjustments
that are designed to increase sales and profits.

[+] He sets up tons of campaigns that
bring in massive amounts of revenue from
those that buy and don’t buy right away.

Things like a welcome campaign for
example.

Or better yet one of his best is called a
WINBACK campaign and he shared with
me recently that this one campaign did
almost 10% of all the sales.

So how to do you model Ezra and his
site Boom?

You have two options.

One is is super simple and the other
requires quite a bit of leg work.

Let’s start with the leg work option.

Option #1: you can go to Ezra’s site
and look at all of his pages. Analyze
how he sets every single page up
especially the big 6 I mentioned in
part 3 of this series.

You can get on his list to see how
he uses coupon codes and how he
follow-ups with his audience.

You can model that sequence, which
is just one of many.

So next you’d want to buy his main
beauty product so you can see how
he upsells into bundles and other
cross sells.

Make sure you use a new email otherwise
you won’t get the other non-buyer
emails.

After awhile you’ll want to go ‘inactive’
so you start to get his WINBACK
campaign emails.

Of course you’ll want to follow his ads
on Facebook and how he ties those in
to emails etc.

I hope you are not confused just yet
because we are just scratching the
surface of what needs to be done.

You see this is the process that most
people follow.

Because they have to. Heck this is
what I’ve done for years.

But thankfully there is a better way.

And this is option #2 and this is what
I suggest you do.

Option #2: Let Ezra do all the heavy
lifting for you.

Let him give you everything you need.

You see about 2 years ago Ezra saw
a major problem with Shopify.

A problem I told you about…the
problem was the even though Shopify
was the best option it still needed
to be enhanced.

He had a full-time team working to
build pages, develop, etc.

And the process was slow moving.

He told me it would take him 30 days
to get something live.  Well speed is
critical because time is money here.

He decided to look for a better way.

That’s when he started creating something
incredibly custom.

This custom enhancement started to
grow traction and he seeked out some
beta testers to work out the kinks.

Well after 2 years of work Ezra has
officially dialed in what he’s calling
Zipify Pages.

Zipify Pages will allow you to use a simple
drag and drop page builder right inside
Shopify, you can publish unlimited pages,
use templates, optimize for different
browsing platforms…

And you can do this without pixels,
plugins, subdomains, designers, or
even developers.

This literally is NOT possible with
anything else that I know of and it’s
a huge lifesaver for you and I.

It is the ultimate enhancement for
your Shopify brand website and it
gets better.

Here’s why:

[+] You get all of Ezra’s page templates
as a Zipify user. That means his collection
pages, product pages, order pages, check
out pages, FAQ page, and the list goes on
and on.  This includes both the Big 6 and
the other pages I alluded to in part 2/3)

So literally you can just model everything
he already does and swap out your text
your images and your order links.

It’s that easy.

[+] You get access to Ezra’s campaigns.

Yes, his actual campaigns that have generated
millions and millions of dollars in revenue/
profits for him and continue to do so.

Things like the WINBACK campaign I
mentioned above.

The value of these campaigns is crazy and
anyone who is serious about selling physical
products needs to study them and use them.

And the best part is…

Right now til Wednesday the 27th of
September Ezra is giving a massive
67% off to anyone that secures their
copy of Zipify Pages before that deadline
.

He’s told me this is the last and final
time he’s offering beta pricing.

Oh and you remember how I mentioned
split testing is the biggest thing you can
do.

Well…

when you grab your copy of Zipify Pages
before Wednesday’s deadline you will also
get a complimentary upgrade to the plus
version.

With that you can split test your pages!

I don’t know any other way to do that with
Shopify so this gives you a HUGE advantage.

I don’t really know how else to say it
but that feature alone is a game changer
and I know it will make me at least an
extra 6 figures in profit over the next
12 months.

The plus version also has easy blogging
integration, contest and quiz functionality
and a few other things that you’ll get as
well as a bonus.

Now with all of that it makes Zipify Pages
a total no brainer for your business so you
can go ahead and secure your copy here
.

However, knowing how to use all of this
is what’s really important because unless
you actually use it it will not make you
money and that’s what is most important
to us.

So, here’s what Ezra is doing.

When you join Zipify before Wednesday’s
deadline
you’ll get two very important
things.

1. Live Training Series with Ezra himself
on building pages and campaigns with
Zipify Pages.  Ezra no longer does live
trainings like this so this is a rare and
unique opportunity for you that is
incredibly valuable.

2. Another Live Training Series with
Michael Jackness who is a Zipify Pages
Champion, i.e., he knows Zipify forwards
and backward and is going to help you
with everything you need.

The discount ends on Wednesday the 27th
of September and when it ends you will
never be able to get access to Zipify Pages
at this price and with these bonus upgrades
again.

So I highly recommend you secure your
spot right now
.

That’s what I did back in October of last
year. Take a look at the screenshot below.
The dates in the upper right hand corner.

I secured my copy of the original beta
access and I thought it was a bargain back
then.

But with everything you get now it’s
something that is impossible to say no to
if you are serious about selling physical
products.

Also, Ezra made a special video that talks
even more about Zipify Pages and what’s
included I recommend you check it out
by going to:

https://ryananddaniel.com/zipify

Now you might be wondering, but Ryan
what about traffic.

How do we solve that?

That’s a great question and while Ezra does
touch on this I wanted to make sure you were
taken care of.

That’s why I’m going to be doing something
very special for first 20 lucky folks who join
Zipify Pages.

This special and limited bonus is going to
be first come first serve to those who pick
up Zipify Pages through our affiliate link.

I’m expecting those 20 spots to be snapped
up real quick possibly just from this email
alone.

More on this bonus though in the next
email :).

On your side,
Ryan & Daniel

P.S. We 100% support and recommend
Zipify Pages and if you’d like to be one
of the lucky 20 to get our special bonus
be sure to use our affiliate link here
.