Easiest Private Label Products To Sell For Profit On Amazon
In this article, I’m going to share the three pillars that the easiest and most profitable private label products on Amazon all have in common. If you pay attention to these three pillars, you’ll know exactly what to look for to identify a product that’s easy and highly profitable for you to sell on Amazon right now.
Oh, by the way, to make sure you really crush it on Amazon, make sure you also check out my other articles on the 5 Biggest Mistakes When Selling Private Label Products on Amazon and the 7 Biggest Mistakes Advanced Amazon FBA Sellers Make when you’re done reading this one.
Now, let’s get back to it. One very common question I get is:
“What is the easiest private label product to sell for profit on Amazon?”
But after selling over 200 different products on Amazon in all kinds of niches for more than 5 years, I can tell you with full confidence that there is not any specific type of product or category in general that is more profitable than another. It just doesn’t work like that.
However, the good news is that there are three pillars that the easiest and most profitable private label products on Amazon all have in common. Let’s go over these three pillars together right now.
Pillar #1: High Price, High Profit Margin
The first pillar and common denominator between the easiest and most profitable products to sell as private label on Amazon is that they usually have a higher price and a high profit margin.
Be aware: Products that have higher prices do not necessarily have higher profit margins.
But, generally speaking, the higher priced the product, the higher the profit margin, and what do you think is easier?
[+] Option 1: To sell one unit per day for 30 days of a product that’s priced at $200 and has a $100 profit margin per sale, and makes a profit of $3000?
[+] Option 2: To sell 100 units per day for 30 days of a product with a $1 profit margin that’s priced at $8?
Answer: Option 1. Of course it’s much easier and smoother to sell one unit of a product per day to make that $3000 in profit per month. Therefore, you really should be looking to find products that are priced at $50 and above that have at least a 30% profit margin.
Ideally, you can find something that’s priced even higher than that and that has an even higher profit margin, let’s say, a 50% profit margin or higher. That’s the kind of product that can make you a lot of profit quickly and easily on Amazon.
Also, be aware that you want to brand your product as a premium, and thus demand higher prices. The good news is that you can figure both of these things out in advance before you really spend any time, money, and energy on a new product idea.
Pillar #2: High Price, Less Competition
Again, the high price point really, really does matter. In addition to finding high-priced products, you’ll also want to find high-priced products with less competition.
Well, the good news is that, generally speaking, the higher priced the product, the less competition there is on Amazon. You see, because most people will tell you to find cheaper products to private label in the 10 to 30 dollar range, 99% of private label sellers are going to be looking at and competing on those products.
So if you find products that are priced at $50 and above, even $100 and above, even as much as $1,000 per sale, then you’re going to be looking at products that almost no other private labeler is looking to sell, and this is a completely different scenario.
Trust me, you will find an incredible amount of excellent opportunities that have almost no competition.
That’s going to make it a whole lot easier for you to find success quickly, and when the product also has high profit margins, you can see how it can be easy and very profitable to sell the product.
Pillar #3: The Product Spins the Flywheel
Now, you’re probably thinking, “What the heck do you mean by that? The product spins the flywheel? What does that mean?” Let me explain. Amazon’s business model, or I should say Amazon’s model of growth, looks like a flywheel.
Every business, including yours, has a model of growth, or you could call it a theory of growth. Any solid business model must have a mechanism of growth that’s powerful, sustainable, and ensures that the business will grow in the long run.
Well, Amazon’s model of growth looks like this: a flywheel. To illustrate, the more Amazon grows, the better it gets.
Amazon’s Model of Growth
You see, when Amazon grows, the entire business model they run becomes less expensive. This means they can offer lower prices. For example, they are able to ship a unit for cheaper costs the more units they ship, because they can build these extensive shipping networks across the globe, so that means lower prices for us as the customers and even for us as the sellers.
This improves the customer experience because customers want lower prices, and that leads to more and more demand for products on Amazon, so that increases the traffic.
Now, because more and more people are coming to Amazon, more and more sellers want to sell on Amazon, because there are more and more buyers on Amazon. And because more and more sellers want to sell on Amazon, there’s a greater and greater selection of products on Amazon with better prices and more convenience for buyers, and that again improves the customer experience, which then leads to…you guessed it: more people wanting to come and buy products on Amazon, so the traffic increases and that leads to even more sellers coming on Amazon.
That’s Amazon’s brilliant model of growth. It’s called the flywheel, and because of this Amazon continues to grow really naturally and easily. It happens by design, so it almost cannot stop growing. Well, mainly because of pillar number three, selling the easiest and most profitable products on Amazon, you want to find a product that fits into this model of growth, and that means that it really fills a gap in terms of Amazon’s product selection.
So when you can identify a product that doesn’t have a whole lot of variation, meaning that there isn’t a ton of different options for customers looking to buy that product, maybe just a handful or less, then you probably got something.
You’ve got now a product opportunity where you can come and you can grow Amazon’s selection and the convenience for customers. You can really help Amazon grow, and your product fits right into this flywheel, this model of growth.
When you are aligned with Amazon’s model of growth and you only choose to sell products that help their flywheel, your success will come so much quicker and easier.
That’s really one of the keys to massive rapid success on Amazon. So, again, pillar number three is to identify a product that spins the flywheel.
Let’s say you chose a low-priced product with a low profit margin with a ton of competition and a product that doesn’t spin the flywheel, meaning that there’s already way more than enough products for customers to choose from.
I’m sure you can logically understand that of course it’s going to be hard for you to sell that product on Amazon, and it’s probably not going to be very profitable, so keep these pillars in mind, and your success and profitability on Amazon will come so much easier.
Research is Key
To wrap up, I want to stress that, ultimately, doing proper product research is key, and you can see some of my other videos on our YouTube channel explaining our proprietary method for doing product research on Amazon using data from Amazon-sponsored ads to validate your ideas.
When we find something that is aligned with the three pillars, it will show us that through the data, and choosing what product to sell is a science, not a guess, and basically every single product you choose to source and sell will not only sell easily, but also very profitably.
I hope you enjoyed this article and were able to take a lot from it. You can learn a lot more tips like these in my free Amazon FBA Crash Course, which includes proprietary methods that will help you see so much more success with selling private label products on Amazon.
For example, you’ll learn how to do Amazon product research and identify the best, easiest, most profitable private label product opportunities on Amazon, which is completely aligned with all three pillars I discussed in this article. If you’re interested, just click here (it only takes a few seconds to sign up!).
Oh and don’t forget, if you know someone who would benefit from reading this article, share the link! You can also check out our other articles here on our blog, and connect with us on social media.
[+] YouTube Channel